A Little Advice to Millennials - Our Up and Coming Generation

Jan 23

Millennials are now the largest and most diverse generation in the U.S. population.  Ignore these young people and your business or organization will soon be archived.  They are transforming...

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A Client’s Claim – A Lesson from Harry and David

Dec 27, 2017

There are few things in business more important than careful attention and reaction to a claim from a customer.  Recently we found ourselves on the consumer side of a product issue, and the case ...

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Kernel Popcorn Shares His Experience

Dec 11, 2017

Kernel Popcorn is a native of Victoria, British Columbia on the west coast of Canada. He entertains locally but is more familiar to military families stationed around the world. This December marks hi...

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A Lesson From the Shipping Department

Oct 23, 2017

We’re a small operation and feel that we communicate well. Most of our meetings are project specific and we rarely gather as an entire team. Last week we met to discuss business to date and made...

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You Don’t Have to Look Far for Inspiration

Oct 11, 2017

Inspiration comes from different sources. My work style and marketing concepts are influenced by creative business gurus such as Seth Godin, Tom Peters, David Avrin and often Ryan Estis. They are so...

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Being Better than Good

Sep 15, 2017

Anyone directing a special event or running a business has the challenge of standing out and finding an edge over the competition. It is essential. Marketing expert David Avrin takes this sentiment on...

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The Lost Art of the Gift of Flowers and a Thank You Card

Sep 06, 2017

Times change. What was once a common courtesy has become subject matter for marketing gurus and self-help books. The gift of flowers delivered in appreciation and thank you notes have become rare a vi...

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Lessons from a Japanese Yodeler (Takeo Ishii)

Jul 28, 2017

Imagine growing up with a quality singing voice and excessive passion for the art of yodeling. This would be wonderful for young person in Southern Bavaria, but what if you were born in Tokyo, Japan? ...

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Marketing the Frostbite Half Marathon

Jul 19, 2017

Several US military bases located in Asia hold open base events that attract large crowds. They act as a vehicle for public relations, create good will in the local community and offer the local base ...

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Time to Appreciate Your Colleagues

Jul 12, 2017

It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so. Mark Twain Several years ago I accepted a position as an assistant coach for a semi-profession...

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When a Restaurant Experience is an Education

Jul 05, 2017

A few years ago my wife and I visited the L'Atelier de Joël Robuchon in Las Vegas.  She’d heard great things about the unique restaurant experience and convinced me to make the reserva...

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Watch the Go Getters

Jun 21, 2017

Have you ever taken a moment to observe the people that get a lot of things done? I try to emulate these "go getters". Their habits are worth studying.  You'll find these people at your office, y...

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Maximizing Exposure Through Careful Usage of Promotional Products

Jun 12, 2017

A 2016 Consumer study published by the PPAI Research Center had very interesting findings important to anyone concerned with advertising.  The facts clearly lean in favor of promotional products ...

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Having Fun with Reinvention

May 31, 2017

It’s been a lot of fun at Rach Inc. recently.  We’ve reinvented ourselves as a place for ideas and a solution for marketing challenges.  Our website has been brought into the cur...

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Maximizing Open Base Events

May 17, 2017

Several of our customers host events open to the local Japanese community. They are built around air shows, professional displays, music, cherry blossom season and running events. We’ve attended...

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What's Your Definition of a Hero?

May 05, 2017

  The New Sanno Hotel in Tokyo, Japan is relaunching their Hero’s Delicatessen. The hotel serves the American Government Community and visitors to Asia’s largest city.  The ch...

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On Time Deliveries

May 05, 2017

  Fifteen years ago, my colleague Roger boarded a Seattle flight after checking in five huge hockey bags filled with basketball uniforms.  His ultimate destination was Yokota Air Base in To...

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